Huang Hou in Indonesia.
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Living with its great name, Huang Hou The Empress, set its own feet in Indonesia, in the early 2012. True to its motto “Roast your Appetite” our mission is to satisfy any possible cravings for the good love of Chinese BBQ Roast. We do realize that many more and more people start to embrace the idea of having Asian cuisines through their eating experiences.
And there are still less places that offer complete range of Asian cuisines in one outlet. On January 2012, Huang Hou established its first outlet in New Ciputra World Surabaya Mall LG 20-23. Observing its amazing progress and turnovers, as well as loyal regular guests. The place was seen to be too small for the growing regular markets. So therefore we decided to open second store, same taste, quicker service, larger service area, which is Huang Hou Express in Ciputra World Surabaya Food Wave, a Food court concept.
In this area we were allowed to experience new target market segments, develop new chef recommend menu to explore different kinds of likes and dislikes. Starting mid 2013 onwards, Huang Hou plan to set its feet on some of the new malls, as well as housings and possibly Jakarta and many other developing cities. In continuing to develop new menu and standardize our prestige taste of roast, as well as introducing more and more new blend of Asian spices originated from Malaysia, Thailand, Szechuan, Singapore and so on, will let us embrace more and more new and larger market; allowing us to ensure that we make a bigger leap of innovation in order to satisfy the never ending of customers’ needs and wants.