SHISEIDO in Indonesia.
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For over 140 years, Shiseido has defined the concept of beauty and spread its knowledge and expertise throughout the world. Spreading the message of faithful followers, we feel that by inspiration & empathy, beauty can be a positive force in the world, and guide the next generation to dare to look into the future.
We value beauty and want to spread it. We believe that beauty is deeper than what the eye looks - the beauty is sensitive to nature, climate, light and color, all the senses, and many intricate details of life itself.
We find beauty all over the world; We find beauty through research and development. We find beauty in science and art. We find beauty in our relationships, in the products we create and how we interact with the world.
In Shiseido, beauty is not just the look, the beauty is the feeling and how when the feelings are expressed, and we imagine a better world. We value beauty in its diversity across the human race. We realize there's still something unpleasant, so we see beauty as a bidder, a means of shelter, a sense of fun to share - we believe beauty is a unifying force.