Xiaomi in Indonesia.
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Xiaomi Inc. is a China-based personal electronics company headquartered in Beijing. Its founder, Lei Jun, is the 23rd richest person in the world according to Forbes. The company that was established on June 6, 2010 is growing rapidly and has become a leading technology company in China. Now, Xiaomi becomes the 3rd largest smartphone distributor in the world after Samsung and Apple.
The name Xiaomi is taken from Mandarin which means "little rice". Meanwhile, the MI logo stands for "Mobile Internet" and "Mission Impossible". According to its founders, the philosophy of this name tells of revolution and innovation to new areas. Uniquely, Xiaomi comes with the slogan "just for fans". Therefore, every user of this gadget is also called "Mi fans". In Indonesia, Xiaomi even has Mi Community as a forum for sharing and interacting for Xiaomi users. Interesting, right?
Xiaomi expaned the international market in early 2014. The company began expanding into Singapore, Malaysia, the Philippines and India. In the middle of the same year, Xiaomi just expaded to Indonesia, Thailand, Russia, Turkey, Brazil, and Mexico. Now, Xiaomi become favorite product in the hearts of Indonesian people, especially the fans of Android-based gadgets.
Xiaomi's products never disappoint. So far, Xiaomi has been delivering two series smartphone products; Mi and Redmi that can be enjoyed by the Indonesian market. Other Xiaomi products that can be purchased in Indonesia are Mi Powerbank, Mi Box, Mi Band, VR Play, Mi Bluethooth Speaker, Mi In-ear Headphone, and Yi Action Camera.
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